Expansion CAC
$0.75
$0.5
$0.25
$0.28 $0.18 $0.17 $0.18 $0.28 $0.27 $0.57 $0.66 $0.61 $0.69 $0.66 $0.61
$0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Source: Pacific Crest / Key Banc SaaS Surveys Social Attribution: @CloudRatings + @SaaSletter
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