Historical SaaS Benchmarks

Cost Summary

COGS Sales + Marketing R+D G+A

125%

Unprofitable Post 2015

100%

75%

50%

25%

0%

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Source: Pacific Crest / Key Banc SaaS Surveys Social Attribution: @CloudRatings + @SaaSletter

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