Historical SaaS Benchmarks

Net Revenue Retention (NRR)

125%

100%

75%

106% 106% 101% 103% 104% 102% 101% 102% 103% 102% 109%

50%

25%

0%

2010 2011

2012 2013 2014 2015 2016 2017 2018 2020 2021

Source: Pacific Crest / Key Banc SaaS Surveys Social Attribution: @CloudRatings + @SaaSletter

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