Logo Churn
25%
20%
15%
10%
5%
13% 7% 8% 8% 10% 10% 11% 21% 15% 13% 13%
0%
2010 2011
2012 2013 2014 2015 2016 2017 2018 2020 2021
Source: Pacific Crest / Key Banc SaaS Surveys Social Attribution: @CloudRatings + @SaaSletter
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