New Logo vs Expansion CAC
Expansion CAC New CAC
$2
New: $1.78
$1.5
New: $0.93
$1
$0.5
Expansion: $0.28
Expansion: $0.61
$0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Source: Pacific Crest / Key Banc SaaS Surveys Social Attribution: @CloudRatings + @SaaSletter
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