New Logo vs Expansion CAC
Expansion CAC New CAC
$2
$1.78
$1.65
$1.60
$1.5
$1.34
$1.32
$1.18
$1.15
$1.13
$1.07
$0.93
$0.90 $0.92
$1
$0.69
$0.66
$0.66
$0.61
$0.61
$0.57
$0.5
$0.28
$0.28
$0.27
$0.18
$0.18
$0.17
$0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Source: Pacific Crest / Key Banc SaaS Surveys Social Attribution: @CloudRatings + @SaaSletter
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