Correlating Software Ratings + Sales Rep Outcomes: Insights from G2 + RepVue Data
Selling Satisfaction April 2024 Report
RESEARCH BY
About Us
QUADRANTS
ROI STUDIES
INDICES
MEDIA NEWSLETTER
SAAS DEMAND INDEX
SAAS EMPLOYMENT INDEX
OPERATOR PODCAST
B2B AI INTEREST INDEX
INVESTOR PODCAST
Research Approach
Product Data Used Throughout: - 262 Companies - Selected Based On Sufficient RepVue Ratings - 13 Top Level Category Groupings - 32 Factors (like Product Direction, Ease of Use, Market Presence, and ROI)
CATEGORY MIX
RANK MIX
GRID OVERVIEW
0 20 40
DevOps + IT Mgmt
56
Sample
Broad Sample
Marketing
33
Industry Specifc Finance + ERP
26
Leader
23
Security 23 HR + HCM 21 Sales 21
High Performer Contender Niche
Leader
Data + Analytics
18
Collaboration + Productivity
17
Service 9 GRC 6 Communications 5 E-Commerce 4
Contender
Social Attribution: @CloudRatings + @SaaSletter + @G2dotcom + @RepVue
Overview
“With RepVue, sales professionals can immediately know what it's like to sell for any of the world's most well known sales orgs. Detailed compensation and quota attainment data, culture scores, product market fit scores, diversity and inclusion scores, and much more. Anonymously rate your sales org in 2 min and gain access to profiles of ALL of the world's most well known sales orgs.”
Social Attribution: @CloudRatings + @SaaSletter + @G2dotcom + @RepVue
Example Inclusions
Social Attribution: @CloudRatings + @SaaSletter + @G2dotcom + @RepVue
Quota Attainment - Positive Correlations FACTOR CORRELATION VS QUOTA ATTAINMENT
0.00
0.10
0.20
0.30
Glassdoor Rating
0.32
Adoption
0.31
0.27
SMB Customer Mix
0.19
Ease of Admin Satisfaction Ease of Setup # of Employees
0.18 0.18
0.17 0.17
Ease of Use
ROI
0.14 0.14
Market Presence
Implementation: By Customer
0.13
Cloud Deployment
0.02 0.02
Product Going in Right Direction?
Meets Requirements 0.01 Ease of Doing Business With 0.01 On-Premises Deployment 0.00 NPS 0.00
Social Attribution: @CloudRatings + @SaaSletter + @G2dotcom + @RepVue
Quota Attainment - Negative Correlations FACTOR CORRELATION VS QUOTA ATTAINMENT
-0.20
-0.10
Quality of Support
-0.02
-0.04
Mid Market Customer Mix
Implementation: By Seller Services
-0.08
Implementation: By Third Party Consultant
-0.09
-0.16
Year Founded
-0.18
Time To Live
Contract Length
-0.18
Enterprise Customer Mix -0.26
Social Attribution: @CloudRatings + @SaaSletter + @G2dotcom + @RepVue
Score - Positive Correlations
FACTOR CORRELATION VS QUOTA ATTAINMENT
0.00
0.20
0.40
Glassdoor Rating
0.59
0.29
Satisfaction
Meets Requirements
0.25
Product Going in Right Direction?
0.21
0.20
Ease of Use Adoption
0.18
NPS
0.17
0.14
Market Presence
Ease of Doing Business With
0.12 0.12
Ease of Admin
Quality of Support
0.09 0.09
Implementation: By Customer
Ease of Setup # of Employees Contract Length Year Founded
0.08
0.07
0.06
0.04
Enterprise Customer Mix 0.03 Mid Market Customer Mix 0.02 Implementation: By Third Party Consultant 0.01
Social Attribution: @CloudRatings + @SaaSletter + @G2dotcom + @RepVue
Score - Negative Correlations
FACTOR CORRELATION VS QUOTA ATTAINMENT
-0.10
-0.05
ROI
-0.05
-0.05
SMB Customer Mix
Cloud Deployment
-0.07
On-Premises Deployment
-0.11
Implementation: By Seller Services -0.14
Social Attribution: @CloudRatings + @SaaSletter + @G2dotcom + @RepVue
0%-25% SMB 26%-50% SMB 51%-75% SMB 76%-100% SMB
200% Small Business Customer Mix
METRIC
METRIC
= Small Sample *
150%
*
*
*
*
*
100%
50%
0%
RepVue Score
Quota Attainment
G2 Score
NPS
ROI
Social Attribution: @CloudRatings + @SaaSletter + @G2dotcom + @RepVue
Middle Market Customer Mix
METRIC
METRIC
0%-25% SMB 26%-50% SMB 51%-75% SMB 76%-100% SMB
= Small Sample *
140%
*
120%
*
*
*
100%
80%
60%
40%
20%
0%
RepVue Score
Quota Attainment
G2 Score
NPS
ROI
Social Attribution: @CloudRatings + @SaaSletter + @G2dotcom + @RepVue
METRIC Enterprise Customer Mix
METRIC
= Small Sample *
0%-25% SMB 26%-50% SMB 51%-75% SMB 76%-100% SMB
120%
*
100%
*
80%
*
*
*
60%
40%
20%
0%
RepVue Score
Quota Attainment
G2 Score
NPS
ROI
Social Attribution: @CloudRatings + @SaaSletter + @G2dotcom + @RepVue
By Product Category
= RepVue Score = Quota Attainment
= G2 Satisfaction
Collab. + Prod. Communications Data + Analytics DevOps + IT Mgmt E-Commerce Finance + ERP GRC HR + HCM Industry Specifc Marketing Sales Security Service * *
*
*
-20.00%
-10.00%
0.00%
10.00%
= Small Sample *
Social Attribution: @CloudRatings + @SaaSletter + @G2dotcom + @RepVue
Net Quota / Customer Satisfaction
QUOTA ATTAINMENT LESS G2 SCORE (BOTH INDEXED)
Negative = Customers Happier Than Sellers
Positive = Sellers Happier Than Customers
Security HR + HCM
Industry Specifc Data + Analytics Communications DevOps + IT Mgmt Finance + ERP Service Marketing E-Commerce Sales GRC Collab + Productivity * * * *
-60.00% -40.00% -20.00%
0.00%
20.00%
40.00%
= Small Sample *
Social Attribution: @CloudRatings + @SaaSletter + @G2dotcom + @RepVue
Net
QUOTA ATTAINMENT LESS G2 SCORE (BOTH INDEXED) Score / Customer Satisfaction
Negative = Customers Happier Than Sellers
Positive = Sellers Happier Than Customers
Security HR + HCM
Communications Industry Specifc Data + Analytics Service Marketing DevOps + IT Mgmt E-Commerce GRC Sales Finance + ERP Collab. + Productivity * * * *
-60.00% -40.00% -20.00%
0.00%
20.00%
40.00%
= Small Sample *
Social Attribution: @CloudRatings + @SaaSletter + @G2dotcom + @RepVue
COMBINED RANKS OF NET REPVUE LESS G2 SCORES (HIGHER = BETTER) Net Seller Favorability
Security HR + HCM
Industry Specifc Communications Data + Analytics DevOps + IT Mgmt Service Marketing E-Commerce Finance + ERP GRC Sales Collab. + Productivity * * * *
= Small Sample *
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
Social Attribution: @CloudRatings + @SaaSletter + @G2dotcom + @RepVue
Leaders
High Performers
Contenders
Niche
200% By Grid Position
METRIC
METRIC
= Small Sample *
150%
* *
100%
* *
* *
* *
* *
50%
0%
RepVue Score
Quota Attainment
Satisfaction
NPS
ROI
Social Attribution: @CloudRatings + @SaaSletter + @G2dotcom + @RepVue
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