Drivers of Customer Satisfaction + Category Leadership

Research Approach

Data Used Throughout: - 4,222 Companies - 69 Categories - 32 Factors (like Product Direction, Ease of Use, Market Presence, and ROI)

CATEGORY MIX

RANK MIX

GRID OVERVIEW

0 200

HR + HCM

579

Leader

545

Sales

Marketing

489 512

Data + Analytics

Collaboration + Productivity Development + IT Mgmt

364 355 355

High Performer

Service

289

ERP + Finance

Contender

Communications Industry Specifc

163 162 167

E-Commerce

Niche

Security

157

Supply Chain + Logistics 85

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