Drivers of Customer Satisfaction + Category Leadership

User Experience + NPS

FACTOR VS GRID RANK

Grid Rank:

Leaders High Performers Contenders Niche

High Performers Leaders

Meets Requirements

Niche Contenders

High Performers Leaders

Ease of Use

Niche Contenders

High Performers Leaders

Ease of Set Up

Niche Contenders

High Performers Leaders

Ease of Admin

Niche Contenders

Modest differences in user experience factors...

High Performers Leaders

Ease of Doing Business

Niche Contenders

High Performers Leaders

add up to a large NPS gap

Quality of Support

Niche Contenders

High Performers Leaders

Product Direction

Niche Contenders

High Performers Leaders

NPS

Niche Contenders

-30%

-20%

-10%

0%

10%

20%

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