Gross Churn as % ACV
15%
10%
5%
8% 5% 5% 9% 6% 7% 8% 8% 13% 13% 14% 13% 14%
0%
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Source: Pacific Crest / Key Banc SaaS Surveys Social Attribution: @CloudRatings + @SaaSletter
Powered by FlippingBook